Jo. Co. stands for Johnston County, North Carolina—a hidden gem known for its rich history, Southern charm, and delicious food scene, including its growing reputation for bold hot sauces and mouthwatering flavors. Johnston County is quickly becoming a hotspot for craft hot sauce, BBQ, and farm-to-table dining, thanks to its fertile farmland and strong agricultural roots. Here, you’ll find local hot sauce makers crafting small-batch, fiery blends, farmers’ markets overflowing with fresh peppers, tomatoes, and spices, and BBQ joints serving up Eastern NC-style vinegar-based sauces. Food festivals celebrating everything from pickles to peppers add even more flavor to Jo. Co.’s vibrant culinary culture.
Johnston County isn’t just about great food—it’s also packed with fascinating history and quirky trivia. Did you know Jo. Co. was almost the birthplace of Pepsi? While New Bern officially claims the title, Johnston County had its own early soda brands from local bottlers. The region was once known as the "Tobacco Capital of the World", producing some of the finest tobacco in the U.S. History buffs will appreciate that one of the last major battles of the Civil War, the Bentonville Battlefield, took place here. For something more lighthearted, Selma’s annual Mule Days Festival pays tribute to the county’s agricultural roots with live music, parades, and, of course, mules. And if you love a good mystery, rumors swirl about hidden tunnels beneath downtown Smithfield, possibly used during Prohibition.
Jo. Co. has also been home to some famous faces. Legendary Hollywood actress Ava Gardner was born in Grabtown, NC, while Olympic marathon silver medalist Meb Keflezighi grew up in Johnston County. Revolutionary War hero Col. John Smith is the namesake of Smithfield, adding another layer of local pride.
Whether you’re a hot sauce enthusiast, BBQ lover, or history buff, Johnston County (Jo. Co.) has something spicy and exciting to offer. From its agricultural roots to its growing foodie scene, this North Carolina county is worth exploring. Craving more Jo. Co. flavor? Check out local hot sauce makers, visit a farmers’ market, or dig into some Eastern NC BBQ—your taste buds will thank you!